On January 25, 2008, during the commercials for Minutemen, it was announced that Camp Rock would debut June 20, 2008. Camp Rock was the second DCOM to air on ABC's The Wonderful World of Disney after its premiere on Disney Channel, and it is the first DCOM to air on ABC Family and be available online after its premiere on Disney Channel. The movie stars teen pop sensations the Jonas Brothers and introduces Demi Lovato for her first lead role in a film. The film averaged 8.9 million viewers on the night of its premiere, making it the second highest viewed Disney Channel original movie of all time behind High School Musical 2.
Camp Rock is the story of Mitchie Torres, a talented singer and songwriter whose dream is to attend Camp Rock, a very prestigious and expensive camp for music. Her mother helps her daughter get into the camp by getting her catering business a summer job at Camp Rock and gets a discounted rate. The only way Mitchie can attend is if she helps in the kitchen. When she arrives at camp, she becomes friends with Caitlyn Gellar, but lies her way into a friendship with Queen Bee Tess Tyler and her "best friends" Peggy and Ella. Pop star Shane Gray is also sent to Camp Rock by his band mates, Jason and Nate, to change his attitude. But when he overhears, but does not see, Mitchie singing in the empty mess hall, he remembers the kind of music that he used to like and is determined to find the girl with the amazing voice. Mitchie and Shane become friends and soon begin to like each other, which makes Tess jealous. She soon discovers out that Mitchie is the cook's daughter and has lied about her life all summer. She soon tells everyone at camp about Mitchie's lies. Shane is upset because he thought that she wanted to be friends with him, not Shane Gray, the celebrity. Everyone turns on Mitchie, except Caitlyn. Tess kicks Mitchie out of their group, but later realizes how good Mitchie really is. Tess also learns that the girl Shane is really looking for is Mitchie. She plans to make sure Shane never finds out that he's looking for Mitchie, so she blames Caitlyn and Mitchie for stealing her charm bracelet,which bans them from Final Jam. But in a surprise twist, Tess does not win the final jam (she almost falls off stage, trying to get her mom's attention) and Peggy wins. At the end of Final Jam, Brown, the camp director, lets Mitchie sing. She sings the song that Shane over heard, and he realizes that Mitchie was the girl he was looking for all along. They sing a duet, and then the entire camp sings one final song.